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Amman at Night

Samer Mouasher

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Samer Mouasher, a successful entrepreneur, is passionate about promoting the "real" Middle East to the world, with its rich history, culture, and nature. He has been actively involved in the tourism industry, with a focus on eco-tourism, sustainability, and hospitality. Samer's love for showcasing the Middle East led him to establish several companies and nonprofits in the fields of tourism, real estate, technology, cosmetics, and entertainment. He is committed to promoting the conservation of natural resources and sustainable practices.


Positive Impact on the Promotion of Jordanian Culture


Samer Mouasher is strongly dedicated to promoting the rich Jordanian culture and heritage to the rest of the world. Samer's extensive travel between LA, London, Shanghai, and Amman has allowed him to work on new projects and expand his business ventures. Despite his busy schedule, Samer continues to live mainly in Amman, Jordan with his family. He is dedicated to making a positive impact on the world, not just in the business world, but also in the areas of sustainability, conservation, and cultural heritage preservation.


Samer Mouasher is a co-founder and former Executive Commissioner of The Royal Film Commission that strives to cultivate a Jordanian film industry that can compete on an international level. He is also the founder and former Chairman of the Red Sea Institute for Cinematic Arts, which was founded in 2008. This institute represents the first-ever MFA program in Cinematic Arts in the Middle East and North Africa.

Putting Jordan on the Traveler’s Bucket List

As a family-owned company in the tourism sector, Discovery Circle, previously JCT focuses on the importance of the promotion of Jordan’s authentic and rich culture and traditions. Our goal is to unveil the hidden gems of our Jordanian heritage and putting Jordan on the map for travelers who seek unforgettable experiences.


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